TecTac Studio

Overview

TecTac Studio is a web development and design agency that needed a website to attract new clients and showcase their services.

The website needed to convey a conversational tone, guiding users through a sales pitch that would explain how TecTac can help solve their problems. The website's primary goal was to convert visitors into leads, and eventually into customers.

My contribution

UI Design Market Research Webflow Dev

The team

1 x designer and developer 1 x copywriter 1 x project head

Year

2022

Process

In the first week, I conducted research on TecTac Studio's target audience, their competitors, and their industry. Using the insights gathered from the research, I created a wireframe for the website that emphasized a conversational flow, guiding users through a sales pitch that would explain how TecTac can solve their problems.

Week 1:

  • Conducted research on TecTac Studio's target audience, their competitors, and their industry.
  • Created user personas based on the research to better understand the target audience.
  • Developed a site map and wireframe for the website that emphasized a conversational flow.

In the second week, I created a design for the website using Figma. The design incorporated the conversational flow I had outlined in the wireframe and utilized a clean, modern layout with attention-grabbing visuals and clear calls-to-action.

Week 2:

  • Created a design for the website using Figma, incorporating the conversational flow outlined in the wireframe.
  • Designed attention-grabbing visuals and clear calls-to-action that aligned with TecTac's branding.
  • Worked with the TecTac team to ensure the design met their expectations and goals.

In the third week, I began development of the website using Webflow. I implemented the conversational flow, making sure that users were guided through a sales pitch that highlighted TecTac's services and how they could solve their problems. The website was optimized for search engines and designed to be responsive on all devices.

Week 3:

  • Began development of the website using Webflow.
  • Developed a responsive design that worked well on all devices.
  • Implemented the conversational flow, guiding users through a sales pitch that highlighted TecTac's services and how they could solve their problems.
  • Created optimized content for the website that aligned with TecTac's branding and messaging.

In the fourth week, I conducted testing and made final adjustments to the website. The final product was a visually appealing and user-friendly website that effectively conveyed TecTac Studio's services and unique value proposition.

Week 4:

  • Conducted testing and made final adjustments to the website.
  • Ensured that the website was optimized for search engines.
  • Created clear calls-to-action that made it easy for users to contact TecTac and convert into leads.
  • Launched the website, providing TecTac with a valuable online presence that would attract new clients.

The final product was a visually appealing and user-friendly website that effectively conveyed TecTac Studio's services and unique value proposition.

Outcome

The final outcome of the project was a visually engaging website that effectively conveyed TecTac Studio's services and value proposition.

The conversational flow of the website guided users through a sales pitch that highlighted their problems, how TecTac could help solve them, and how to get started with their services. The website had clear calls-to-action that made it easy for users to contact TecTac and convert into leads.

The website was also optimized for search engines, increasing TecTac Studio's visibility online and helping to attract new clients. Overall, the website was a valuable asset for TecTac Studio and helped them to attract new clients and grow their business.