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Melisma Academy
Overview
Melisma Academy is a dance and music academy that provides training in various subjects such as piano, guitar, vocal music, dance, Indian classical dance, and more.
The objective of this project was to create a website that would showcase the academy's offerings, attract new students, and provide information about the classes and instructors. Additionally, a special section called "The Grid" was created to showcase the academy's training facilities and provide a visual representation of the classes in progress.
My contribution
UI Design Webflow Development
The team
1 x designer and developer 1 x founder
Year
2020
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Process
Week 1:
- Conducted research on Melisma Academy's target audience and their competitors.
- Created user personas based on the research to better understand the target audience.
- Developed a site map and wireframe for the website that emphasized ease of use and clear navigation.
Week 2:
- Created a design for the website using Figma, incorporating a bright and playful color scheme to reflect the academy's lively atmosphere.
- Designed attention-grabbing visuals and clear calls-to-action that aligned with Melisma Academy's branding.
- Worked with the Melisma team to ensure the design met their expectations and goals.
Week 3:
- Began development of the website using Webflow.
- Developed a responsive design that worked well on all devices.
- Implemented the special section called "The Grid" that showcased the academy's training facilities and provided a visual representation of the classes in progress.
- Created optimized content for the website that aligned with Melisma Academy's branding and messaging.
Week 4:
- Conducted testing and made final adjustments to the website.
- Ensured that the website was optimized for search engines.
- Created clear calls-to-action that made it easy for users to contact Melisma Academy and enroll in classes.
- Launched the website, providing Melisma Academy with a valuable online presence that would attract new students.
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Outcome
The final product was a visually appealing and user-friendly website that effectively conveyed Melisma Academy's services and unique value proposition.
The special section "The Grid" added an additional visual element to the website and provided users with a unique insight into the academy's training facilities and classes. The website helped Melisma Academy to attract new students and provided a valuable resource for existing students to stay up to date on classes and events.